WE’RE AIMING TO INCREASE FOREIGN BUYERS WITH INTERNATIONAL PARTNERSHIP
United Country Real Estate is linking up with a Chinese company to bring business to America. The new relationship enables United Country brokers, agents and auctioneers to gain access to a closed internet system in the Chinese market, giving them a point of difference to expose select properties more broadly.
Chinese real estate investment company Juwai Ltd formed a partnership with United Real Estate which has more than 600 U.S. and international offices.
The goal is to bring more Chinese real estate buyers to United Country affiliates and the markets in which it has offices.
Juwai.com is the number one Chinese international Internet sales firm featuring 2.5 million property listings from 89 countries. The company is headquartered in Shanghai and Hong Kong and has regional offices in Britain, the U.S., Canada and Australia.
Dan Duffy, CEO of United Country Real Estate, said in a statement that the affiliation with Juwai will help his firm’s clients sell properties.
“United Country Real Estate has promised broader exposure for local listings since 1925. When you increase the pool of potential buyers for a property, you also open up the possibility of it selling more quickly and at higher price. This new partnership has opened new access for specific properties China buyers may be interested in within our system,” he said.
Duffy said Chinese are now the largest foreign buyers of U.S. homes.
“Chinese buyers are so much more important in most of our markets today than they were just a few years ago,” he said. “We expect their role to be even greater again by 2020.”
Chinese investors have spent more than $150 billion on U.S. real estate in the last five years.
“Chinese real estate purchases between today and 2020, according to industry estimates, are likely to pass $218 billion,” Matthew Moore, Juwai.com’s president of the Americas, said. “They have made the United States their top destination for investment”.