One seller had tears of joy after the United Country Real Estate | Crossroads Auction & Real Estate team in Salina, Kan., exceeded their expectations at a multi-parcel auction.

The team auctioned four tracts of land totaling 784 acres. Total sale price for the auction exceeded $1.78 million. The last two tracts sold for 26.4 percent and 42.5 percent over expectations. With more than 160 in attendance, every seat in the room was taken.

“The type and amount of land we were selling doesn’t transact very often around here,” said Brian Rose, supervising broker for UCRE | Crossroads Auction & Real Estate. “That reason combined with a powerful marketing and auction plan made this a great success for us and the seller.”

The team used print advertising, a high-quality drone video and utilized the help of the Enhanced Marketing Solutions (EMS) team to create a solid marketing plan that attracted 43 bidders to the auction. EMS developed and executed a plan that consisted of a 5.5”x11” postcard, email blasts, social media ads and strategic placement on third part lead aggregation sites.

“One of the sellers was in tears of joy following the completion of the bidding and even wrote a personal thank you note to the buyers on the back of a large framed aerial photo of tract 4,” said Rose. “That was very moving for the seller, buyer and the auction team.”

To learn more about the United Country | Crossroads Auction & Real Estate team, contact them by phone at 785-826-0824 and view their full listings online at www.uccrossroads.com.

If you want assistance with your marketing plan, contact EMS at ems@unitedcountry.com or 816-673-3144.



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