Doug Adams Heads to Australia to Learn and Share Best Practices


UCRE Chief Operating Officer, Doug Adams, is currently down under in Australia working with PRD Nationwide Real Estate. He will spend a total of six months in the country studying, shadowing and learning some of the company’s best practices.

Talks of the possibility began in May of 2010 when a small group of United Country executives began discussions to see how United Country could grow the brand internationally.  Through those discussions, UC was introduced to the strong franchise group in Australia. As those discussions progressed, it became clear there would be a natural alliance with the PRD group and UCRE.  Since those introductory conversations, UCRE and PRD have been sharing best practices with each other in an effort to strengthen each other’s platforms and provide more differentiation in their respective markets.

PRD has great pride in providing excellence in business consulting and research data to their franchise affiliates. This intense focus has allowed PRD to become extremely well respected by their franchisees with the highest retention rate in the industry, but also one of the best real estate research franchise systems in the world.  To build on that effort and learn more about what makes PRD tick, Doug agreed to move to Australia for 6 months to gain a deep knowledge of their systems.  While there, Adams has been working with the PRD executive team, franchise sales team and business consulting team in a hands on role in their day-to-day operations. Adams will return to the U.S. this summer to implement the strategies that he is learning to further strengthen the UCRE system.

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